The Soda Group Blog

Address                    Status         List Price                  Sq.Ft.                  Sales Price                Sold Date

8317 Farington Ct.   Active       $1,300,000               3,594

8313 Farington Ct.   Active       $1,557,000               3,600

8326 Farington Ct.   Active       $1,750,000               3,683

8309 Lindrick Ln.    Active        $2,299,900               4,573

8321 Lindrick Ln.    Active        $2,467,550               5,490

8341 Farington Ct.  Active        $2,990,000              7,819

19429 Ganton         Active        $3,100,000              6,902

19451 Beacon Park Pending     $1,675,000              5,462

19416 Ganton        Sold            $1,895,000              5,075                

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Address                            Status                  Sq. ft.                          Sales Price                         Sold Date

7979 Matera Ct.               Active                   2,933                               

8312 Catamaran Cir.       Active                   3,600

16009 Clearlake Ave.      Active                   4,303

16432 Daysailor Trl.       Active                   3,631

7905 Waterton Ln.          Active                   4,944

16315 Clearlake Ave.     Active                    5,050

16027 Topsail Ter.        Active                     4,540                          Sales Price                        Sold Date

16023 Topsail Ter.        Sold                       

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Address                                 Square Feet                        Sale Price                        Sold Date

7007 Portmarnock Place         5008                               $1,325,000                       7/31/2014

7750 US Open Loop                 2132                                $397,000                          6/24/2014

6605 Pebble Beach Way          2249                                $440,000                          6/12/2014

7036 Beechmont Ter.             3137                                $735,000                          6/11/2014

7323 Greystone Street           2952                                $890,000                           5/30/2014

7227 Presidio Glen                

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1. Staging matters — big time!

Every agent knows the old adage, “Homes that don’t show well don’t close well.” But still, time and time again we see sellers rail against the time and cost associated with staging a home. After all, if they love their home as it is, why shouldn’t everyone else? This is a situation where sometimes showing trumps telling. If you have a particularly staging-averse client, take them on a two-home showing: one where the home is staged and one where the home is not.

Be sensitive, but firm. Their decor may be a beautiful expression of their personality, but sometimes less is more.

Also remember to stress that when the warm weather comes, it’s as equally important to show off the outside of the home as it is to highlight

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When is comes to Real Estate The Soda Group understands buyers & sellers. Our team has the negotiating skills to put deals together and keep them together while having the listing and the buyer!

Relationships for Life! Exceptional Service. Proven Results.

13206 Palmers Creek in Lakewood Ranch Country Club " Under Contract "

6714 Ladyfish in Greenbrook of Lakewood Ranch " Under Contract "

19451 Beacons Park in The Concession " Under Contract "

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Murray Homes is now an official builder at the exclusive Lake Club community with their first model scheduled to be completed in the spring of 2015.

LAKEWOOD RANCH, Florida (August 5, 2014)—Murray Homes, Sarasota-based luxury homebuilder, announces its expansion into The Lake Club at Lakewood Ranch, becoming the eighth official builder in the exclusive community.  The first British West Indies style model is expected to be completed in the spring of 2015.

“We are excited to be selected as a home builder in The Lake Club and are committed to delivering exceptional homes in this prestigious community along with the exemplary customer service our clients have come to expect,” says Steve Murray, President of Murray Homes. “We are confident the Lakewood

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Red more here:

Ladies a famous shoe designer plans to open another store at the new UTC Mall here in Sarasota,Fl. slated to open on Oct. 16th, 2014. 

Stuart Weitzman will open a luxury store. The shoe store line up so far as we see it will be Michael Kors, Calypso St. Barth, Edward Beiner, Kate Spade and Saks Fifth Ave. Yes that is quite a line up.

Anchors stores will be high end well known names like Apple, Crate & Barrel, H&M, Dillards, Macy's plus many other brand names along with the finest dining. The mall is on Cattleman Road across from Target and off of University.

Read more here:…
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48 sq miles or 31,000 acres

Only 15,000 acres will be developed. About 9,000 homes have been built using about 6,000 acres. At this rate, there’ll eventually be some 22,000 homes

Current population at 23,000. Full build-out will be 45,000. (I had heard it to be 65,000)

Estimated current employment at about 20,000. The founders set the objective of 2 jobs in LWR for every home built. That extrapolates to some 45,000 jobs

The ranch operations include beef cattle (some 2,000 head/year), sod (for lawns, golf courses, athletic facilities), aggregate mining, citrus (Tropicana’s #1 supplier)

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Stacy L. Haas-Goodwin earns new “Certified Negotiation Expert” (CNE®) Designation


SARASOTA, Fla. (April 24, 2014) ─  Premier Sotheby’s International Realty sales associate Stacy L. Haas-Goodwin has been awarded the Certified Negotiation Expert (CNE) designation from the Real Estate Negotiation Institute (RENI). The CNE is earned by real estate professionals after successfully completing formal negotiation training over two days. Agents who receive this certification are among the top agents in the country in negotiation skills.

With professional negotiation skills, agents are able to help clients obtain better results in the sale or purchase of their home. CNE agents have a higher skill level which enables them to 1) communicate more effectively to

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Home Security

Place a medal rod or piece of plywood in the track of a sliding glass door and install vertical bolts. These will help prevent burglars from forcing the door open or lifing it off the track.

Thank you,

RTI Insurance

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